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There’s nothing like a niche language to create a sort of lock-in for a startup, and that’s exactly what’s happened with e case of Gjirafa. Focusing exclusively on Albanian-speaking countries, co-founder and CEO Mergim Cahani started out developing an Albanian language search engine and then literally digitizing the country’s information, from bus timetables to a database of local businesses and venues, and beyond.
Investors were been attracted to this ’emerging-market approach’ and put in a $2 million Series A three years ago to “grow the Balkans’ internet economy” by digitizing and indexing information in Albania and Kosovo, thus making Gjirafa the regional leader in search, e-commerce, and online advertising.
Today - Unique - Users - Services - Series
Today it claims 3 million monthly unique users across its services and has now raised a series B round of $6.7M from Rockaway Capital, which has been backing the company since 2016. The new funding is intended for scaling the current products regionally.
The Series B will allow the company to double their current team (currently at 70 full time, and about 100 in total with part-time), scale with the existing products regionally, and deliver other digital services that aren’t available in the region.
Dušan - Zábrodský - Investment - Partner - Rockaway
Dušan Zábrodský, investment partner at Rockaway, says: “Mergim Cahani and his team validated our trust and truly succeeded in building a centrepiece of innovation for the whole region. Thanks to this...
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