Jordan Peele’s 'Us' scores highest original horror debut of all time in North America

Screen | 3/24/2019 | Jeremy Kay
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Riding high on frenzied buzz and comparisons – by some observers in the US at least – to Alfred Hitchcock, Jordan Peele confirmed that he is the genuine article as Us, his follow-up to global hit Get Out, delivered the highest debut of all time for an original horror film in North America on an estimated $70.3m.

Furthermore the story of a family hunted by their doppelgangers produced the third highest horror film opening weekend in North America, behind It on $123.4m and last year’s Halloween reboot on $76.2m.

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Lupta Nyong’o, Winston Duke and Elizabeth Moss star in Us which premiered earlier this month at SXSW and is heading for a profitable ride given the reported budget of $20m excluding marketing costs. It opened in 3,741 theatres and should soar past $100m by next weekend. Get Out finished on $176m in North America in 2017, and grossed $255.4m worldwide.

Marvel Studios’ Captain Marvel slid to number two in its third session, earning $35m to push the running total to a commendable $321.5m. It looks unlikely to overtake Wonder Woman, which finished in North America on $412.6m, although it has comfortably overtaken its female-led DC Entertainment peer at the international and global box office.

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