Do the Brave Thing

Phil Cooke | 3/23/2019 | Staff
tiana_101 (Posted by) Level 3
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Clow has also worked on major campaigns for PlayStation, Energizer Bunny, and the Taco Bell chihuahua. He’s also directed campaigns for Nissan and Pedigree Pet food.

This is a short video he did called “Do The Brave Thing.” This is the way we should be thinking:

Thing

Don’t do the right thing.

God knows, you’ll be tempted.

Thing - Sounds - Meetings

The right thing sounds so good in meetings.

It looks fantastic in charts.

Settles - Stomachs

and settles churning stomachs.

Everybody can get on board with the right thing.

Thing - Enough

The right thing is “good enough.”

But good...
(Excerpt) Read more at: Phil Cooke
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