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Disney isn’t wasting any time when it comes to integrating Fox properties into its marketing following the $71.3 billion Disney-Fox merger that was finalized March 21. Major Fox properties “The Shape of Water,” “Deadpool,” “The Simpsons,” “Avatar,” and “Atlanta” have already been added to the official The Walt Disney Company banner on the company’s website. If Disney was going to prominently feature any Fox properties on its official banner, it makes sense it would do so with a recent Best Picture Oscar winner (“The Shape of Water”), a $2 billion franchise (“Avatar”), a record-breaking television series (“Simpsons”), and more.
With the Disney-Fox merger finalized, the Mouse House now owns film division 20th Century Fox and will distribute such tentpoles as James Cameron’s forthcoming “Avatar” sequels. The merger has given Disney control of blockbuster properties such as “Deadpool” and “X-Men,” in addition to their in-house mega-franchises “Star Wars” and the Marvel Cinematic Universe. The Walt Disney Company banner puts newly-acquired major Fox properties opposite Disney-owned “Star Wars,” “Captain Marvel,” “Good Morning America,” and “Frozen” to make clear what a dominant force Disney is...
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