MoviePass founder tests app that awards free tickets to users spied on by facial recognition cameras

Mail Online | 3/21/2019 | Annie Palmer For
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The co-founder of MoviePass has developed a new idea to get people to the theater.

Called PreShow, users would be able to earn free movie tickets if they agree to watch advertisements for blocks of time between 15 and 20 minutes.

Creepier - Twist - App - Recognition - Gaze

There's also another, creepier, twist to the proposed app: It will only unlock with facial recognition and it also tracks your gaze using facial recognition technology to make sure you're actually watching the ads, according to CNET.

PreShow is being developed by MoviePass co-founder Stacy Spikes, who stepped down as CEO of the beleaguered ticketing company in 2016.

Kickstarter - Campaign - PreShow - App - Thursday

He launched a Kickstarter campaign for the PreShow app on Thursday and is seeking to raise $10,000.

The app would work as follows. Users login to PreShow, select a movie they want to watch and then view up to 20 minutes worth of 'branded content' to unlock free tickets.

Ads - Funds - Credit - Card - Order

After watching the ads, funds are distributed to a virtual credit card, which can be used to order tickets from your local theater.

But it also uses facial recognition to verify that users are actually watching the ads - not just booting them up and then walking away while they plan on a device.

Users - Screen - Ads - Video - User

If users look away from the screen, the ads will pause. The video will only resume when the user is watching.

The app collects data on the user's 'behaviors' but its creators insist that it 'never records' users.

'Privacy - Concern - Kickstarter - Page - States

'Privacy is a top concern,' the Kickstarter page states. 'Nobody is recorded, no personally identifiable data is shared, all data is aggregated and anonymized to brand partners.'

However, Spikes said the facial recognition technology is essential to the app's viability.

Means - Users

Not only does it serve as the means to make sure users are...
(Excerpt) Read more at: Mail Online
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