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(RNS) — LifeWay Christian Resources announced Wednesday (March 20) it will close all 170 of its brick-and-mortar stores this year.
That comes as LifeWay, the publishing arm of the Southern Baptist Convention, shifts its resources online, according to the announcement on LifeWay’s Facts & Trends website. It will continue to offer resources through its website, customer resource center and network of partners who work directly with churches.
Decision - Stores - LifeWay - President - CEO
“The decision to close our local stores is a difficult one,” LifeWay acting President and CEO Brad Waggoner said in the announcement.
“LifeWay has developed close connections with the communities where our stores are located, and we have been honored to serve those communities. We will continue serving local congregations as they meet the spiritual needs of their neighbors.”
Shift - Customer - Traffic - Sales - LifeWay
The digital shift comes amid declining customer traffic and sales, according to LifeWay.
And it follows the closure of other...
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