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The marriage of National Geographic Partners and Disney, which becomes official today, is the proverbial brand match made in heaven.
Disney is taking over the stewardship of Nat Geo Partners — a joint venture with the National Geographic Society — as part of its acquisition of 21st Century Fox. The transition comes at a time of rapid growth for Nat Geo across TV and digital platforms. Nat Geo will be one of five core brands showcased on the much-anticipated Disney Plus streaming platform expected to launch by year’s end.
Part - Portfolio - Connect - Tribe - People
“We are perfectly positioned to be part of that portfolio and connect with this curious tribe of people around the world, which is what National Geographic has been all about for about 130 years,” Nat Geo Partners chairman Gary Knell says in the latest episode of Variety‘s “Strictly Business” podcast.
Knell is energized by opportunities that will arise from being part of Disney’s kingdom, from the potential to reach consumes in the company’s theme parks to bolstering its collection of linear TV channels around the world. “Nobody manages brands better than they do,” Knell said of Disney.
Knell - Sesame - Workshop - NPR - Nat
Knell, who ran Sesame Workshop and NPR before joining Nat Geo in late 2013, also gives credit to 21st Century Fox for being “fantastic partners.” Fox teamed with Nat Geo in 1997 to launch TV channels that now reach 170 countries. The expansion...
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