Instagram tests way to let you buy products directly on the app

CNET | 3/19/2019 | Queenie Wong
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Instagram is letting US users purchase products directly on the app.

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you're in the US.

Instagram - Tuesday - Feature - Checkout - Users

Facebook-owned Instagram said Tuesday it's testing a feature called checkout that will allow users to buy a product without leaving the photo-sharing app. That means Instagram users don't have to go through the extra step of visiting a brand's site and entering their payment information there.

Instagram is testing the feature in the US and users can buy products from more than 20 brands including Adidas, H&M, Zara, Warby Parker, Revolve, Uniqlo and MAC Cosmetics.

Move - Instagram - Place - Users - Photos

The move highlights how Instagram is trying to become more than just a place for its more than 1 billion users to browse through beautiful photos.

"Checkout is just one part of our long term investment in shopping," Instagram said in a blog post. "We're excited to introduce even more ways for people to enjoy shopping on Instagram this year."

Something - Instagram - Users - Photo - Product

To buy something on Instagram, users tap on a photo's "product tag" and are shown an option to "Checkout on Instagram." Users then enter their contact information, address and payment information to purchase a product. That information will be saved on Instagram for future purchases, and users manage their orders through the photo-sharing app.

The new feature also gives Instagram, which earns money from ads, another...
(Excerpt) Read more at: CNET
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