Apple's streaming TV service: Expected release date, price, shows and launch content

CNET | 3/18/2019 | Joan E. Solsman
applecan (Posted by) Level 3
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Apple is expected to unveil its rumored TV service at an event March 25 at its Steve Jobs Theater.

Apple's been making it rain all over Hollywood for more than a year. We may finally find out what its $1 billion worth of TV shows is all about.

Apple - Video - Service - News - Subscription

Apple is expected to unveil its rumored video service, as well as a news subscription service, at an event March 25 at its Cupertino, California, campus. The company has a pipeline of original programs with big stars for it -- including at least five shows that finished shooting -- and it is reportedly scrambling to lock in deals with networks like HBO to offer a catalog of other programming alongside its own originals.

An all-black email last week featured an animation of the classic, flickering countdown numbers of film leader, ending with Apple's logo and "It's show time" in white. Underneath, the company included a simple invitation to join Apple for a "special event" in its Steve Jobs Theater.

Year - Company - Budget - Projects - Film

For more than a year, the company has used a $1 billion budget to recruit projects from high-profile film and television stars. Apple has nabbed big-name deals with Oprah Winfrey, Reese Witherspoon, M. Night Shyamalan and Steven Spielberg, among many others. The company also hired two top television executives to spearhead the effort.

But Apple has been virtually silent about its ultimate plan for all this programming. CEO Tim Cook has made vague hints, stoking theories about what the company has in store. Cook teased Apple's slate of original programs on a conference call in January, but he didn't offer any specifics.

Something

"We'll have something to say more on that later," he said.

That day may come March 25.

Apple - Track - Record - TV - Box

Apple doesn't exactly have the best track record with TV. Its set-top box, Apple TV, was a...
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