No More Pancake Supper: It’s OK to Kill That Traditional Event

Church Marketing Sucks | 3/18/2019 | Kevin D. Hendricks
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We’ve been talking about events this month and I want you to know an important thing about those traditional events at your church:

It’s OK to kill them.

Event-icide - Crime

Seriously. Event-icide is not a crime.

Your church will not implode if that traditional event doesn’t happen this year.

Church - Pancake - Supper - Beginning - Lent

How do I know? Because my church killed our annual pancake supper that marks the beginning of Lent, and no hole opened in the ground sucking us all into ****.

Imagine my shock and awe when I saw this announcement in the bulletin:

Shrove - Tuesday - Pancake - Supper - Confirmation

Shrove Tuesday Pancake Supper has been hosted by the Confirmation Class at Messiah for the past number of years. This year, since there is no formal Confirmation Class, the Pancake Supper will not be held UNLESS another group steps forward to organize and host it. Pancakes are only one possible way to observe the day before Lent. Other churches hold other events as a final fling before Lenten fasting—Chocolate Feat, Mardi Gras Party, or other celebration. If your group has interest in hosting an event to mark the last day before Lent (March 5) speak with any staff person.

OK, so maybe my church didn’t actively kill our pancake supper, but we certainly took it off life support. We gave it a chance to live, but nobody stepped up.


So it died with dignity.

I don’t know if there were any complaints about this choice, but the response was right there in the announcement: Step up and do it yourself.


Nobody did.

That’s maybe a Minnesota Nice/passive aggressive way to kill it, but it worked.

Sometimes we have to...
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