How Each Of The Democratic Frontrunners Is Using Twitter So Far

The Federalist | 3/18/2019 | David Marcus
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It has been more than a decade since presidential candidate Barack Obama promised to announce his choice of a running mate on a newish platform called Twitter. The stunt was an effort to gain followers before announcing that Joe Biden was his choice. From then, and throughout the eight years of his presidency, Twitter grew as a tool for politicians.

Then, in 2015, Donald Trump’s campaign happened. His use of the social media giant completely transformed how politicians use Twitter. It was arguably at the center of his campaign, and in many ways his presidency. In 2018, the left discovered its own champion of the bite-sized missive in Rep. Alexandria Ocasio-Cortez.

Today - Sideshow - Event - Politics - Campaign

Today, tweeting, once a sideshow, has become much more of a main event in our politics. Almost every campaign — local, state, and federal — takes their Twitter very seriously as a tool for messaging and branding. As the Democratic primary starts to form, it is useful to take a look at the Twitter feeds of the top candidates and see what it tells us about their overall approach to winning in 2020.

I looked at the tweets over the last seven days (as of the afternoon of March 17) of the five frontrunners in the race to see if there were trends or styles that hint at how they plan to run in general and specifically how they intend to use this powerful platform. Seven days is a small sample size, but the five candidates’ 213 combined tweets do have some things to tell us. I run the candidates down from highest to lowest in the current national polling below.

Bernie - Sanders - Twitter - Followers - Candidates

Bernie Sanders has the most Twitter followers of the announced candidates, but the fewest tweets by far over the last week. On the 15th, 16th, and 17th, he hadn’t tweeted at all....
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