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And a Merry Apocalypse to you, too.
There I was, trying to scarf down a grilled cheese sandwich from a food truck outside the Austin Convention Center, when a pack of Satanic nuns rolled by to wish everyone a "Merry Apocalypse."
Time - Place - Occurrence - Weird - SXSW
In almost any other time or place, this would be an unusual occurrence. Weird, you might say. But at SXSW, an event that mostly defies thematic categorization, weird is always in bountiful supply.
Film, music, social issues, politics, business -- SXSW packs a lot into 10 days. Sure, you get red carpet world premieres and blockbusting marquee names, but you also find the unexpected roaming around the streets that surround the convention center.
Saturday - Phone - Procession - Kids - Masks
On Saturday, I looked up from my phone to catch a procession of kids with masks, beating a drum, promoting the adaptation of Stephen King's Pet Sematary, premiering March 16 at SXSW.
Or, there were the two young women walking around in silver alien costumes, with green-painted faces. For what reason? I couldn't tell you.
Angels - Demons - Sidewalk - End - Times
And if angels and demons cruised by on the sidewalk, they were not just heralding the End Times (like the Chattering Order of St. Beryl), but herding people toward Amazon Prime Video's Garden of Earthly Delights, an interactive experience for the upcoming show Good Omens. Granted, there's a measure of this weirdness that's manufactured. Guerilla marketing campaigns and SXSW go together like mac and cheese. I am, however, willing to opt-in for this over a billboard, any day.
It's not just the marketing ploys...
(Excerpt) Read more at: CNET
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