Rotten Tomatoes Mulls Further Tightening User Guidelines to Combat Trolls

The Hollywood Reporter | 3/14/2019 | Pamela McClintock
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A person may be asked to verify that he or she has seen the film in question before being allowed to post an audience review.

On Feb. 26 — amid a deluge of negative posts about the female-led Captain Marvel — Rotten Tomatoes said it would no longer let users say whether they want to see a movie until it begins playing in theaters. Online trolls exacted their revenge by flooding the website with thousands of audience reviews trashing the superhero pic once it opened March 8.

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But the play didn't work. Captain Marvel is a blockbuster, opening to $154.3 million domestically and more than $455 million globally over the March 8-10 weekend, the sixth-biggest launch of all time. And by Tuesday, it was zooming past the $500 million mark worldwide.

"We are disappointed that there was a group of people who were obviously very passionate and who had a negative opinion of the movie, whether they saw it or not," says Dana Benson, vp communications for Fandango, parent of Rotten Tomatoes.

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Early on the morning of March 8, the audience score for Captain Marvel was 32 percent from around 58,000 users, an unusually high number. Rotten Tomatoes issued a statement midday saying a glitch had led...
(Excerpt) Read more at: The Hollywood Reporter
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