Rotten Tomatoes Mulls Further Tightening User Guidelines to Combat Trolls

The Hollywood Reporter | 3/14/2019 | Pamela McClintock
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A person may be asked to verify that he or she has seen the film in question before being allowed to post an audience review.

On Feb. 26 — amid a deluge of negative posts about the female-led Captain Marvel — Rotten Tomatoes said it would no longer let users say whether they want to see a movie until it begins playing in theaters. Online trolls exacted their revenge by flooding the website with thousands of audience reviews trashing the superhero pic once it opened March 8.

Play - Captain - Marvel - Blockbuster - March

But the play didn't work. Captain Marvel is a blockbuster, opening to $154.3 million domestically and more than $455 million globally over the March 8-10 weekend, the sixth-biggest launch of all time. And by Tuesday, it was zooming past the $500 million mark worldwide.

"We are disappointed that there was a group of people who were obviously very passionate and who had a negative opinion of the movie, whether they saw it or not," says Dana Benson, vp communications for Fandango, parent of Rotten Tomatoes.

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Early on the morning of March 8, the audience score for Captain Marvel was 32 percent from around 58,000 users, an unusually high number. Rotten Tomatoes issued a statement midday saying a glitch had led...
(Excerpt) Read more at: The Hollywood Reporter
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