Kylie Jenner's makeup brand gave Ulta a massive win as lip kits fly off the shelves at the beauty retailer

Business Insider | 3/14/2019 | Kate Taylor
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Kylie Jenner's makeup brand, Kylie Cosmetics, excelled in its first quarter on Ulta's shelves.

The brand has seen very strong sales since Ulta began selling Kylie Cosmetics lip kits in stores as part of an exclusive partnership in mid-November.

Kylie - Cosmetics - Traffic - Stores - Diverse

Kylie Cosmetics drove strong traffic to stores, attracting more diverse and younger shoppers, according to Ulta CEO Mary Dillon.

Ulta's deal with Kylie Cosmetics is already paying off.

Celebrity - Entrepreneur - Line - Sales - Quarter

The celebrity entrepreneur's cosmetic line saw "very strong sales" in its first quarter on shelves, Ulta CEO Mary Dillon said in a call with investors on Thursday.

Kylie Cosmetics drove strong traffic to stores, Dillon said, in a quarter in which Ulta's comparable sales grew 9.4% in the quarter, versus the expected 7.9%. The makeup brand also attracted more diverse and younger shoppers to Ulta locations.

Mid-November - Ulta - Kylie - Cosmetics - Lip

In mid-November, Ulta began selling Kylie Cosmetics lip...
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