Google removed 2.3B bad ads, 1.5M bad apps and 28M bad pages, plans new Policy Manager this year

TechCrunch | 3/14/2019 | Staff
donuzumaki (Posted by) Level 3
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Google is a tech powerhouse in many categories, including advertising. Today, as part of its efforts to improve how that ad business works, it provided an annual update that details the progress it’s made to shut down some of the more nefarious aspects of it. Using both manual reviews and machine learning, in 2018, Google said removed 2.3 billion “bad ads” that it said violated its policies, which most generally forbid ads that mislead or exploit vulnerable people. Along with that, Google has increasingly started to tackle the “bad ads” conundrum on the other side: pinpointing and shutting down sites that violate policies that are profiting from using its ad network: it said it removed 1.5 million apps and nearly 28 million pages that violated publisher policies.

On the more proactive side, the company said today that it is introducing a new Ad Policy Manager in April to give tips to publishers to avoid listing non-compliant ads in the first place.

Google - Ad - Machine - Billions - Company

Google’s ad machine makes billions for the company — more than $32 billion in the previous quarter, accounting for 83 percent of all Google’s revenues. Those revenues underpin a variety of wildly popular, free services such as Gmail, YouTube, Android and of course its search engine — but there is undoubtedly a dark side, too: bad ads that slip past the algorithms and mislead or exploit vulnerable people, and sites that exploit Google’s ad network by using it to fund the spread of misleading information.

Google’s director of sustainable ads, Scott Spencer, highlighted ads removed from several specific categories this year: there were nearly 207,000 ads for ticket resellers, 531,000 ads for bail bonds and 58.8 million phishing ads taken out of the network.

Part - Company - Identifying - Areas

Part of this was based on the company identifying and going after some of these areas, either on its...
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