Apple's streaming TV service: Expected release date, price and shows to expect

CNET | 3/11/2019 | Joan E. Solsman
jenny124124 (Posted by) Level 3
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Apple is expected to unveil its rumored TV service at an event March 25 at its Steve Jobs Theater.

Apple's been making it rain all over Hollywood for more than a year. We may finally find out what its $1 billion worth of TV shows is all about. Apple is expected to unveil its rumored video service, as well as a news subscription service, at an event March 25 at its Cupertino, California, campus.

Email - Monday - Animation - Numbers - Film

An all-black email Monday featured an animation of the classic, flickering countdown numbers of film leader, ending with Apple's logo and "It's showtime" in white. Underneath, the company included a simple invitation to join Apple for a "special event" in its Steve Jobs Theater.

For more than a year, the company has been deploying a $1 billion budget to recruit projects from high-profile film and television stars. Apple has nabbed big-name deals with Oprah Winfrey, Reese Witherspoon, M. Night Shyamalan and Steven Spielberg, among many others. The company also hired two top television executives to spearhead the effort.

Apple - Plan - Programming - CEO - Tim

But Apple has been virtually silent about its ultimate plan for all this programming. CEO Tim Cook has made vague hints, stoking theories about what the company has in store. Cook teased Apple's slate of original programs on a conference call in January, but he didn't offer any specifics.

"We'll have something to say more on that later," he said.

Day - March

That day may come March 25.

Watch this: Apple will finally tell us why it spent $1B on video...

Apple - Track - Record - TV - Box

Apple doesn't exactly have the best track record with TV. Its set-top box, Apple TV, was a "hobby" for years. Steve Jobs said he "finally cracked" how to create a connected iTV set in 2011, but it never materialized following his death that year. The company failed to pin down deals for...
(Excerpt) Read more at: CNET
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