Box Office: 'Captain Marvel' Trolled The Trolls With A $455M Global Launch

Forbes | 3/11/2019 | Staff
hakimi308hakimi308 (Posted by) Level 4
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At this point, the notion of a new Marvel Cinematic Universe movie opening with a boffo Friday-Sunday debut is barely news anymore; it's now akin to a new Tyler Perry-as-Madea movie opening with $25 million. Still, even by Marvel's standards, Captain Marvel flew higher, further and faster than its relative competition.

The Brie Larson/Samuel L. Jackson/Reggie the Cat sci-fi adventure opened with $153m in North America this weekend, which is the second-biggest solo superhero non-sequel launch behind Black Panther ($202m in 2018). It's the third-biggest March opening of all time, sans inflation, behind Batman v Superman ($166m in 2016) and Beauty and the Beast ($174m in 2017).

Launch - Beauty - Beast - Black - Panther

It's the fourth-biggest non-sequel launch behind Beauty and the Beast, Black Panther and (if it counts as a non-sequel) The Avengers ($207 million in 2012). The Anna Boden/Ryan Fleck-directed sci-fi adventure just scored the MCU’s seventh-biggest opening behind Iron Man 3 ($174m in 2013), Captain America: Civil War ($179m in 2016), Avengers: Age of Ultron ($191m in 2015), Black Panther ($202m in 2018), The Avengers ($207m in 2012) and Avengers: Infinity War ($258m in 2018). It earned a solid 2.55x weekend multiplier (it earned $53m in Saturday and around $42.6m on Sunday) and an A from Cinemascore.

So, no, the opening night bombardment of aggressively negative user reviews on Rotten Tomatoes, Metacritic and IMDB were not indicative of the general moviegoing populace. I know, I'm just as shocked—shocked—as you are. For what it's worth, this is the fifth-biggest female-led debut weekend of all time, behind only (again, sans inflation and 3-D bumps) The Hunger Games: Catching Fire ($158 million in 2013 sans 3-D), Beauty and the Beast ($174m in 2017), Star Wars: The Last Jedi ($220m in 2017) and Star Wars: The Force Awakens ($248m in 2015). Oh, and Captain Marvel is Samuel L. Jackson’s fourth-biggest...
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