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“Higher. Further. Faster.” That was that tagline for Marvel Studios’ “Captain Marvel,” and a good description of the superhero blockbuster’s massive box office weekend.
After weeks of drama with trolls trying to review bomb Rotten Tomatoes and start dumb hashtags to get people to boycott the Brie Larson-led film, citing incredibly out of context quotes that would lead people to believe the actress “hates white guys,” “Captain Marvel” finally hit theaters and not only did it have a very impressive debut, the 21st film in the Marvel Cinematic Universe broke some records along the way.
Sorry - Trolls - Carol - Danvers - Battle
Sorry trolls, Carol Danvers won the battle.
“Captain Marvel” earned an estimated $153 million in its opening domestic frame. That total could climb to $157 million after official stats are released by Disney tomorrow, but regardless, the domestic haul is impressive and somehow more than what was already predicted. “Captain Marvel” now holds the third-best March debut of all time, behind “Beauty and the Beast” ($174.7 million) and “Batman v. Superman” ($166 million). The film also marks the 7th best debut for a Marvel Studios film.
Total - Qualifications - Account - Fact - Debut
The domestic total is impressive enough without qualifications, but when you take into account the fact that this is the debut for a character (who hadn’t appeared in any other MCU films previously) and a hero that has not had any sort of crossover appeal in years past (Carol Danvers, up until recent years, was little more than a C-list character in Marvel Comics), it really shows the power of the Marvel brand. And for those naysayers that believe the film will have a catastrophic drop in the weeks to come, it’s not just critics that had a positive feeling towards the film. Audiences enjoyed it just as much, giving the film a great A CinemaScore, which means that word-of-mouth should be strong...
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