Eyes Turn to 'Captain Marvel' to Give the 2019 Box Office a Boost

www.boxofficemojo.com | 3/7/2019 | Staff
You can almost hear a collective sigh of relief mixed with anticipation as this weekend's release of Disney and Marvel's Captain Marvel should deliver a much-needed jolt to the domestic box office, which is down 27% compared to last year. In fact, while Captain Marvel will deliver the first $100+ million debut of 2019 the film will most likely outperform all previous weekends so far this year all on its own, needing $139 million to do so.

Captain Marvel is the latest film in the Marvel Cinematic Universe and the first to center on a female superhero with Brie Larson starring in the title role. The film will launch in a March record, 4,310 theaters — 3,000+ 3D locations, 400+ IMAX screens, 750+ Premium Large Format screens and 250 D-Box/4D locations — with previews beginning at 6PM on Thursday night. Disney is anticipating a debut around $125+ million, though tracking has been pushing higher all week and we're expecting something a bit higher as well.

Comps - Begin - March - Disney - Beauty

Comps begin with previous March releases including Disney's Beauty and the Beast ($174.75m opening), Batman v Superman: Dawn of Justice ($166m opening) and The Hunger Games ($152.5m opening), all of which suggest a very real likelihood Captain Marvel tops $150 million this weekend. Adding fuel to the "must see" fire is fan speculation that Captain Marvel's role in the upcoming Avengers: Endgame will be considerable thanks to the end credits scene in Avengers: Infinity War, suggesting audience familiarize themselves with the character before the final chapter in this wave of Avengers films arrives on April 26.

Additionally, Fandango.com reports Captain Marvel is currently the online ticket retailer's biggest advance ticket seller since Avengers: Infinity War at the same point in the sales cycle. Added to that, it is also outpacing Wonder Woman, Aquaman, Solo: A Star Wars Story,...
(Excerpt) Read more at: www.boxofficemojo.com
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