Clari platform aims to unify go-to-market operations data

TechCrunch | 3/6/2019 | Staff
Click For Photo: https://techcrunch.com/wp-content/uploads/2019/03/GettyImages-823352958.jpg?w=600

Clari started out as a company that wanted to give sales teams more information about their sales process than could be found in the CRM database. Today, the company announced a much broader platform, one that can provide insight across sales, marketing and customer service to give a more unified view of a company’s go-to-market operations, all enhanced by AI.

Company co-founder and CEO Andy Byrne says this involves pulling together a variety of data and giving each department the insight to improve their mission. “We are analyzing large volumes of data found in various revenue systems — sales, marketing, customer success, etc. — and we’re using that data to provide a new platform that’s connecting up all of the different revenue departments,” Byrne told TechCrunch.

Sales - Revenue - Plans - Sales - Customer

For sales that would mean driving more revenue. For marketing it would it involve more targeted plans to drive more sales, and for customer success it would be about increasing customer retention and reducing churn.

The company’s original idea when it launched in 2012 was looking at a range of data that touched the sales process such as email, calendars and the CRM database to bring together a broader view of sales than you could get by looking at the basic customer data stored in the CRM alone. The Clari data could tell the reps...
(Excerpt) Read more at: TechCrunch
Wake Up To Breaking News!
True or False Prophet, check for God keeping seal of approval.
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!