Can ‘Captain Marvel’ Save the Box Office?

Variety | 3/5/2019 | Rebecca Rubin
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“Captain Marvel” is gearing up to recharge the box office.

Marvel’s upcoming comic-book adventure starring Brie Larson is heading toward a massive debut, and is expected to earn over $125 million when it launches this weekend across 4,100 North American locations. Some box office sages predict that number could soar north of $145 million over its first three days of release. If those estimates hold, “Captain Marvel” will deliver the first triple-digit opening weekend of the year and the best start for a standalone superhero film since Marvel’s “Black Panther” ($202 million). “Captain Marvel” will also ignite the international box office this weekend when it opens in all major territories except Japan, where it debuts later this month.

Expectations - Captain - Marvel - Comic-book - Empire

Expectations are sky-high for “Captain Marvel,” and the comic-book empire’s first standalone movie to spotlight a female heroine couldn’t be arriving at a better time. This February has been glacial compared to the same frame last year when “Black Panther” delivered a record-shattering debut, and revenues for the month hit the lowest sum in 17 years. So far, the year has been free of blockbusters, causing domestic ticket sales to plummet more than 25% from 2018, according to Comscore. While Universal and DreamWorks’ “How to Train Your Dragon: The Hidden World” and STX’s “The Upside” beat expectations, movies like Fox’s “The Kid Who Would Be King” and Warner Bros.’ “The Lego Movie 2: The Second Part” failed to draw the kind of crowds that could put the minds of theater owners at ease as streaming services like Netflix continue to lure audiences away from their local multiplex. Marvel is hoping the 21st entry in its Cinematic Universe can change that.

“It’s been a little bit of a slow start for the industry,” said Tim League, CEO and founder of Alamo Drafthouse. “There has been a...
(Excerpt) Read more at: Variety
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