The results of Reddit's latest funding round make one thing clear: the site's users are, by far, the least valuable of any social network.
The company's latest funding round, where it raised $300 million, assigned Reddit a valuation of $3 billion, according to a new CNBC article. CNBC had previously reported that the company's annual revenue was over $100 million, and with 330 million MAUs, this assigned an ARPU (average revenue per user) value of about $0.30 to Reddit's users.
Comparison - Facebook - MAUs - Report - ARPU
For comparison, Facebook recently reported 2.32 billion MAUs in its latest public report, which equates to an ARPU of about $7.37 - nearly 25x that of Reddit. Pinterest's estimated ARPU figure, based on a September article by the New York Times, is about $2.80 - a little more...