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Michael B. Jordan collaborated with the iconic Spike Lee for the first time on a new short film released Tuesday.
Words Matter is a 90 second desert-set short that was created by the duo for the legendary fashion label.
September - Face - Coach - Menswear
In September, the 32-year-old was announced as the global face of Coach menswear.
The dusty piece was shot in the desert near Los Angeles in the fall and it is an artful project with no dialogue.
Press - Release - Coach - Short - Film
In a press release, Coach wrote: 'The Short Film features a strong poetic narrative that speaks to Coach's values of inclusion, optimism and courage.'
'Emphasizing the importance of these values today, its purpose-driven concept reinforces what the brand stands for.'
Feel - Black - Panther - Star - Cruise
The short has a Western feel and sees the Black Panther star cruise into an acrid desert setting on a motorcycle.
Coach said they brought together two talents who were 'known for challenging and redefining the landscape of American film.'
Jordan - Screen - Words - Rocks - Desolate
As Jordan arrives on screen he sees negative and hurtful words scrawled on dry rocks in the desolate landscape.
The Creed star picks up the rocks with the words 'Hatred,' 'Evil,' 'Bigotry,' and 'Lies' and, in a move of great symbolism, throws them into the desert.
Action - Hands - Coach - Rocks - Rocks
'Taking action into his own hands,' Coach said, 'he replaces the bad rocks with good rocks featuring positive words—'Courage,' 'Truth,'...
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Measuring his life out one teaspoon at a time.