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YouTube will demonetize channels that promote anti-vaccination views, after a report by BuzzFeed News found ads, including from health companies, running before anti-vax videos. The platform will also place a new information panel that links to the Wikipedia entry on “vaccine hesitancy” before anti-vax videos. Information panels (part of YouTube’s efforts to combat misinformation) about the measles, mumps, and rubella (MMR) vaccine had already appeared in front of anti-vaccination videos that mentioned it.
In a statement to BuzzFeed News, a YouTube spokesperson said “we have strict policies that govern what videos we allow ads to appear on, and videos that promote anti-vaccination content are a violation of those policies. We enforce these policies vigorously, and if we find a video that violates them, we immediately take action and remove ads.”
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