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Daimler AG and BMW Group officially agreed to merge their urban mobility services into a single holding company back in March 2018 with a 50 percent stake each. And now, they want to unify their services under 5 categories by creating 5 joint ventures — Reach Now, Charge Now, Park Now, Free Now and Share Now.
Both automakers plan to invest $1.1 billion (€1 billion) to foster those urban mobility services over the coming years. There are already 60 million people using one of the 14 services currently available.
Details - Name - Company - Mytaxi - Kapten
Let’s go through the details. Free Now is the name of the ride-hailing company, which includes mytaxi, Kapten, Clever Taxi and Beat. Those services combined operate in 130 cities in 17 countries. Hive, a new e-scooter company, is also part of Free Now.
mytaxi, a popular app that lets you hail a taxi from your phone, already sent an email to its customers saying that the company will rebrand its service to Free Now later this year. It’s unclear what’s going to happen to the other brands. Chauffeur-Privé recently rebranded to Kapten, so it sounds like apps and services won’t merge overnight.
Charge - Exists - Network - Charge - Points
Charge Now already exists and is a network of public charge points for electric cars. It provides a white label service for car manufacturers as well. So nothing is changing there.
Park Now combines an existing service called ParkNow (I know it’s confusing), ParkMobile, RingGo and Park-line. As the names suggest,...
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