One of the values my family has is to make our home a safe place.
We want our home to be safe place where Jennifer, our 3 kids and I can be ourselves, talk about anything, and bring our friends. A place where everyone understands they won’t be insulted, judged, or mistreated.
Kind - Environment - People - Flourishes
It’s in this kind of a safe environment that people thrive and love flourishes.
The same is true with websites.
Person - Website - Secure - Notice - Top
When a person visits a website that has a big, glaring “Not Secure” notice at the top, they are not going to want to share any personal information, make a purchase or donation, or invite their friends.