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Days after a YouTube creator accused the platform of enabling a “soft-core pedophilia ring,” several companies have suspended advertising on the platform, including Nestle, Epic, and reportedly Disney and McDonald’s.
Nestle told CNBC that all of its companies in the U.S. have paused advertising on YouTube, while a spokesperson for Epic, maker of the massively popular game Fortnite, said it has suspended all pre-roll advertising. Other companies that confirmed publicly they are pausing YouTube advertising include Purina, GNC, Fairlife, Canada Goose, and Vitacost. Bloomberg and the Wall Street Journal report that Walt Disney Co. and McDonald’s, respectively, have pulled advertising, too.
Advertisers - Peloton - Grammarly - YouTube - Issue
Other advertisers, including Peloton and Grammarly, said they are calling on YouTube to resolve the issue.
The latest scandal over YouTube’s content moderation problems took off on Sunday when YouTube creator Matt Watson posted a video and in-depth Reddit post describing how pedophiles are able to manipulate the platform’s recommendation algorithm to redirect a search for “bikini haul” videos, featuring adult women, to exploitative clips of children. Some otherwise innocuous videos also had inappropriate comments, including some with timestamps that captured children in compromising positions.
YouTube - Spokesperson - Statement
A YouTube spokesperson sent a statement to...
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