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Twitter today is opening up applications for its new testing program, first announced at CES in January. The program potentially can cover any and every aspect of the Twitter experience, but the first set of tests will focus on how interactions between people, and specifically replies, appear on Twitter.
They will include a new design for replies to make it easier to follow a conversation; rounded shapes on reply tweets; indents to follow responses; hiding engagement and sharing behind a tap to bring out the content of replies; and introducing colors to add more context.
Look - Features - Beta - App - January
We got an early look at the these features when we saw the beta app in January; read on for more on all the features.
Improving the look and feel of how Twitter works is a tall order, to say the least. Many have pointed out, and the company now admits, that back-and-forth tweets are too hard to follow. Given that Twitter’s core premise is that of a platform for conversations, that not only limits the product’s usefulness, but it potentially puts off newcomers as well.
Issues - Head - Twitter - CEO - Jack
These issues recently came to a head when Twitter’s own CEO Jack Dorsey attempted to participate in a tweet-based interview with journalist Kara Swisher. As their conversation continued, Twitter’s failings on this front were on clear display. Despite the use of a public hashtag, people were confused as to how to track the reporter’s questions and @jack’s answers.
“This thread was hard,” Dorsey tweeted at the end of the interview. “Need to make this feel a lot more cohesive and easier to follow.”
Interviews - Tech - Execs - Occurrence - Twitter
While interviews with major tech execs aren’t an everyday occurrence on Twitter (yet?), longer conversations with threaded replies are, and they’ve perhaps become even more prevalent after Twitter doubled its character count from 140 to 280 in late 2017. That change allowed...
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