Easter Is Not Your Super Bowl

Church Marketing Sucks | 2/20/2019 | Kelley Hartnett
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If you’ve been in church communication for very long, you may have experienced what I like to call the Pre-Easter Pep Rally. It’s like a regular worship team meeting or all-staff gathering, except, given the urgency and “Let’s get ‘em” messaging, you wouldn’t be terribly surprised if your pastor’s closing, “Amen” signaled Gatorade showers and confetti cannons:

“This year, we need to BRING IT! We’ve gotta play like we mean it! I wanna see some hustle! You wanna win some souls, don’t ya? You’ve gotta WANT IT!”

Team - Meeting - Fun - Metaphors

If you’re really lucky, that particular team meeting will conclude with some fun mixed metaphors:

“This Easter, it’s all hands on deck! Let’s knock it outta the park this year! This is our SUPER BOWL, people!”


Oh, good grief.

And also—Easter is our Super Bowl? I mean, I get it: Easter is a big deal. Actually, Easter is the whole deal. But if we’re...
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