Easter Is Not Your Super Bowl

Church Marketing Sucks | 2/20/2019 | Kelley Hartnett
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If you’ve been in church communication for very long, you may have experienced what I like to call the Pre-Easter Pep Rally. It’s like a regular worship team meeting or all-staff gathering, except, given the urgency and “Let’s get ‘em” messaging, you wouldn’t be terribly surprised if your pastor’s closing, “Amen” signaled Gatorade showers and confetti cannons:

“This year, we need to BRING IT! We’ve gotta play like we mean it! I wanna see some hustle! You wanna win some souls, don’t ya? You’ve gotta WANT IT!”

Team - Meeting - Fun - Metaphors

If you’re really lucky, that particular team meeting will conclude with some fun mixed metaphors:

“This Easter, it’s all hands on deck! Let’s knock it outta the park this year! This is our SUPER BOWL, people!”

Grief

Oh, good grief.

And also—Easter is our Super Bowl? I mean, I get it: Easter is a big deal. Actually, Easter is the whole deal. But if we’re...
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