Opioid Maker Used Catchy Rap Video to Push Powerful Painkiller Sales

Rare | 2/16/2019 | Associated Press
TaylorShaye (Posted by) Level 3
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BOSTON (AP) — Employees at a drug company accused of bribing doctors rapped and danced around a person dressed as a bottle of the highly addictive fentanyl spray in a video meant to motivate sales reps to push the drug.

The video was shown to jurors this week in the closely watched trial in Boston of wealthy Insys Therapeutics Inc. Founder John Kapoor and four other onetime executives, including a former exotic dancer who prosecutors say was hired as a regional sales manager even though she had no pharmaceutical experience.

Doctors - Bribes - Kickbacks - Exchange - Prescriptions

They’re charged with scheming to pay doctors bribes and kickbacks in exchange for prescriptions of the opioid meant for cancer patients with severe pain. Kapoor and the other former executives of the Chandler, Arizona-based company have denied all wrongdoing.

The video, titled “Great by Choice,” was shown during a national sales meeting in 2015 to encourage employees to talk doctors into prescribing higher doses, prosecutors said.

Sales - Rap - Tune - Song - Artist

In it, suit-clad sales reps rap to the tune of a song by the artist A$AP Rocky about titration, the process of increasing the strength of a patient’s prescription until it reaches the adequate level.

“I love titration, yeah, that’s not a problem. I got new patients and I got a lot of ’em,” they say. “Build relationships that are healthy. Got more docs than Janelle’s got selfies.”

Point - Person - Bottle - Fentanyl - Spray

At one point, the person dressed up as the bottle of fentanyl spray takes off his costume to reveal then-vice president of sales, Alec Burlakoff. Burlakoff pleaded guilty in November to racketeering conspiracy and is expected to testify against...
(Excerpt) Read more at: Rare
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