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Amazon folded on its plans to build HQ2 in New York City — setting a bad precedent for the company itself, and for other tech giants.
Interestingly, HQ2 was generally viewed favorably by New Yorkers and political leaders both.
Groups - Problems - Amazon - HQ2 - Deal
But different groups all had different problems with Amazon and the HQ2 deal, putting lots of little roadblocks in the way.
The key lesson to be learned: It's possible to stop even a giant by Amazon not with overwhelming force, but by presenting enough friction that it's no longer worth the trouble.
Strategy - Amazon - Critics - Playbook - Cities
Now that this strategy has worked for Amazon's critics, expect to see the same playbook in other cities, with other companies.
Amazon just folded like a house of cheap cards, in a development that should alarm its fellow tech giants.
Thanks - Company - Decision - Plans - Campus
Thanks to the company's decision to abandon its plans to build a new campus in New York, activists now have a model for defeating Amazon and its peers. Politicians who have been all-too-eager in the past to hand out massive giveaways to them, and to other big corporations, may not be as ready to do so in the future.
And Big Tech is likely to face much more scrutiny going forward than it's ever seen in the past.
Surface - Amazon - HQ2 - Project - New
On its surface, Amazon's HQ2 project in New York looked like a great deal for the Big Apple. The company planned to build a new campus in Queens that would be home to some 25,000 workers. The move, according to studies commissioned by the New York governor's office and and the city of New York, would have brought in some $27.5 billion in tax revenue over the next 25 years.
But activists moved quickly to oppose it. They protested at City Hall, and badgered politicians about the deal and its impact.
Activists - Fairness - City - State
Activists questioned the fairness of the city and state giving...
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