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Apple reportedly plans to take 50 percent of the revenue generated by publisher’s using the company’s upcoming news subscription service.
The Verge reports that Apple is planning to release a news subscription service but is facing resistance from publishers after the tech firm stated that they expected to receive 50 percent of all revenue generated by publishers using its platform. The service has been described as “Netflix for news,” allowing members to read an unlimited amount of content from partnered publishers for a set monthly fee. The service will be attached to the Apple News app and will launch later this year.
Publishers - Percent - Revenue - Apple - Percent
Once publishers give 50 percent of their revenue to Apple, the other 50 percent is added to one large pot and then split amongst publishers depending on how often readers engage with their content. YouTube attempted to implement a similar plan with their YouTube Red subscription service; according to those that participated in the plan it did not work out well.
One executive at a digital network that receives more than a billion views per month on YouTube said that the YouTube Red revenue accounted for around seven percent of the network’s “YouTube-monetized” revenue in 2017. “That’s with just what YouTube monetizes and doesn’t include [the ads and sponsorships] that we sell,” he...
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