Kroger, the largest grocery chain in America, just revealed another tool in its quest to change grocery shopping as we know it

Business Insider | 2/13/2019 | Kate Taylor
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Kroger is introducing Kroger Pay, which allows customers to pay for groceries and earn rewards points on their smartphone.

Tech is increasingly crucial to Kroger, with digital sales reaching $5 billion in 2018, a figure that the grocer is predicting could nearly double in 2019.

January - Company - Shelves - Pricing - Information

In January, the company began rolling out digital shelves that display pricing and nutritional information, video ads, and coupons.

Kroger has another piece of new tech that could transform grocery shopping as we know it.

Wednesday - Grocery - Chain - United - States

On Wednesday, the largest grocery chain in the United States announced the introduction of mobile-payment system Kroger Pay.

Kroger Pay combines both payment and loyalty cards, allowing customers to check out by having the cashier scan a QR code on their smartphone. Using Kroger Pay, customers can earn fuel points and grocery rewards, just as they would with a traditional rewards card.

Customers - Scan - Kroger - Checkout - Times

By having customers pay with a single scan, Kroger aims to cut down on checkout times and make the experience easier for customers and employees. Kroger Pay can be used at both traditional checkout lanes and self-checkout stations.

"Kroger Pay is one of the few mobile wallets that pairs loyalty and payment," Mary Ellen Adcock, group vice president of...
(Excerpt) Read more at: Business Insider
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