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Calling the promotion of Hidden Valley Ranch by A Million Little Things is, in a way, not quite as brilliant as people would love to state. It’s wise, it’s well-informed, and it’s definitely a boon to the product and the show, but brilliant seems to be the sound of advertisers clapping each other on the back needlessly as though saying “good job” when in truth it would be best if they acknowledged that they finally hit upon something that makes sense. When you really think about it, product placement in any show on TV is something that most sitcoms and other shows should have been thinking about for a long, long time. It’s great to see this kind of wisdom finally foster the idea that people want to see reality played out on TV in a way that they can relate to, but the self-aggrandizement isn’t really needed.
It might sound a bit cynical but this is the job of advertisers and marketing firms, a job that they’re paid well to do and are constantly required to be up on thanks to the competitive nature of the business. Quite honestly it’s great to celebrate and congratulate oneself when a marketing ploy manages to hit one out of the park, but if ABC decides to take the time to spike the ball they might miss out on the opportunities that are still to be had. Score, but don’t waste time dancing in the end zone, as in advertising the penalty for this the loss of business and money as the competitors will use this idea to take things further and create something that people will want to look at while you’re still working on your footwork. Was this a smart move? Of course it was, Hidden Valley Ranch is a well-known name...
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