Heineken posts best sales growth in a decade thanks to its zero per cent lager

Mail Online | 2/13/2019 | Hannah Utley, City Correspondent For The Daily Mail
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It's just two weeks since the end of dry January.

But figures reveal there are millions of us who are happy to cut out the alcohol all year round – thanks to a string of low and no-booze beers and wines.

Drinks - Kaliber - Price - Taste

Back in the 1980s and 90s alcohol-free drinks such as Kaliber were derided for their high price and awful taste.

But the industry now has its act together – not least because so many millennials are shunning alcohol.

Demand - Beers - Fact - Heineken - Sales

The demand for the beers has in fact helped Heineken post its best sales growth in more than a decade.

The Dutch brewer revealed a 7.7 per cent rise in revenues from its Heineken beer brand as it rolled out its non-alcoholic Heineken 0.0 brand to 38 countries around the world. It saw overall sales rise 5.9 per cent to £23.5billion in 2018.

Rival - Carlsberg

Rival Carlsberg said it has...
(Excerpt) Read more at: Mail Online
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