QUEBEC CITY (Reuters) – WestJet Airlines Ltd’s new no-frills carrier Swoop said on Wednesday that most of its passengers are either new or infrequent flyers, helping the Canadian company’s two airlines avoid competing for the same passenger.
Swoop President Steven Greenway said in an interview that more than 50 percent of its travelers had either never traveled by plane, or would not normally fly with WestJet or its domestic rival Air Canada.
Model - Market - Greenway - Phone
“Given our model we are not cannibalizing, we are creating a new market,” Greenway said by phone.
Swoop, launched in June 2018 as an ultra low cost carrier will grow from six to 10 aircraft in 2019 as it adds frequency. But the airline will add fewer routes compared with the 19 it launched last year, he said.
WestJet - Canada - Second
WestJet, Canada’s second...
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