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Wattpad’s ambitions to grow beyond a storytelling community for young adults took another leap forward today with the announcement of a new partnership that will help expand its reach in Asia. The company has teamed up with Huayi Brothers in Korea, who will now be Wattpad’s exclusive entertainment partner in the region. The two companies will co-produce content sourced from Wattpad’s community, as it’s adapted for film, TV and other digital media projects in the country.
Development deals like this are not new to Wattpad at this point.
US - Storytelling - App - Headlines - Teen
In the U.S., the storytelling app made headlines for bringing the teen hit “The Kissing Booth” to Netflix, which shot up to become the No. 4 movie on IMDb for a time.
Wattpad also recently announced a 2nd season for “Light as a Feather,” which it produces with AwesomenessTV and Grammnet for Hulu.
EOne - Sony - SYFY - Universal - Cable
It additionally works with eOne, Sony, SYFY, Universal Cable Productions (a division of NBCUniversal), and Germany’s Bavaria Fiction.
Outside the U.S., Wattpad has 26 films in development with iflix in Indonesia.
WattPad - Feature - Film - Anna - Todd
And WattPad’s feature film “After,” based on Anna Todd’s novel, will arrive in theaters on April 12.
Key to these deals is Wattpad’s ability to source the best content from the 565 million some stories on its platform. Do to so, it uses something it calls its “Story DNA Machine Learning technology,” which helps to deconstruct stories by analyzing things like sentence structure, word use, grammar and more in order to help identify the next big hits using more than just readership numbers alone.
Stories - Promising - Specialists - Editors - Review
The stories it identifies as promising are then sent over to content specialists (aka human editors) for further review.
This same combination of tech and human curation has been used in the past to help source its writing award winners and is now being used to...
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