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Rochelle Humes couldn't stifle her giggles as Phillip Schofield tested out Marks and Spencer's 'love sausage' during a Valentine's segment on This Morning.
The 29-year-old presenter, who stepped in for Holly Willoughby at the last minute after she called in sick, also tried out a pair of love dice during the episode.
Comments - Food - Expert - Item - Cumberland
Leading the suggestive comments, the food expert described the item as a 'lovely big Cumberland sausage wrapped in bacon', which was shortly followed by an outburst of laughter from the hosts.
The guest who was introducing the different types of Valentine's presents and food ideas added that M&S were urging social media users to tweet '#lovesausage'.
Response - Rochelle - Hashtag
In response Rochelle squirmed and said: 'That's a terrifying hashtag!'
Phillip appeared keen to try the meaty treat, and held the sausage up to his face and said 'Happy Valentine's Day! I'll wait for the memes'.
Marks - Spencer - Sausage - Aid - Valentine
Marks and Spencer have released the heart-shaped sausage in aid of Valentine's Day, hoping couple's will treat themselves to the supposedly romantic dish.
Fans went wild for their hilarious exchange, as they took to Twitter to comment on the back-and-forth between the pair as they tested out the sausage.
Valentines - Morning - Funny - **** - Lovesausage
One viewer wrote: '#Valentines I love #this morning funny as **** going on about the #lovesausage #ohmatron the innuendos get worse lol.'
While another added: 'How does @Schofe get away with being so inappropriate on daytime TV? The look on his face! #lovesausage.'
Rochelle - Gist - Sausage - Conversation
A third added that Rochelle didn't seem to get the gist of the suggestive sausage conversation, writing: 'Rochelle totally oblivious to what is being talked about once again!'
The former S Club Juniors singer, frequently used as a stand-in on...
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