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I’m not in the habit of getting naked during meetings at startup offices, but this time it felt appropriate.
Nebia, a shower startup that has attracted investments from the likes of Apple CEO Tim Cook and former Google chairman Eric Schmidt’s foundation is back with some new cash (though it won’t divulge how much) and a new generation of its thoughtfully designed shower heads that aim to dramatically reduce the amount of water people use while cleaning up.
Chat - Nebia - CEO - Philip - Winter
After a lengthy chat with Nebia CEO Philip Winter who discussed all of the nuances of the Nebia’s second-gen “Spa Shower” that they just launched a crowdfunding campaign for today, he asked whether I’d like to try it out. With a couple hours of empty space in my calendar, I said “Why not?” and wandered over to the startup office’s shower showroom.
This was probably the most analytical thinking I’ve done in the shower about the process of showering itself.
Head - Bathroom - Home - Standard - Water
The shower head in my bathroom at home is pretty standard and basically concentrates the water into a couple dozen streams organized in a circle that are firing at an even pace. It’s nothing fancy, I couldn’t tell you the brand, but I can say that I spend at least 20-30 minutes in there everyday without exception.
Nebia’s shower is wildly more complicated — as a $499 shower should be — but it’s the combination of different techniques that leads to a shower that feels full and refreshing but is using significantly less water than you’re used to. The customer for this is probably placing a healthier premium on the fact that it’s great for the environment than that it’s a spa-type experience, the shower head uses 65 percent less water than your average shower head, the company says.
Nebia - Shower - Feat
The Nebia shower is all a very strange feat...
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