The Patreon EC-1

TechCrunch | 5/7/2013 | Staff
hoppers911 (Posted by) Level 4
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TechCrunch is launching a new format for Extra Crunch members, called the EC-1. Modeled after the Form S-1 filing that late-stage startups submit to the SEC as part of the IPO process, EC-1s are authoritative, deep analyses into growth-stage startups.

Through extensive interviews and research, an EC-1 acts as a case study for entrepreneurs and startup executives to learn from a company’s journey as well as a thorough analysis for industry observers and public market investors eager to understand the next big companies.

Patreon - Subject - EC-1 - Startup - Focus

Patreon is the subject of our first EC-1, which is fitting given the startup’s focus on membership. The company has an interesting backstory for sure, and it has the necessary success accoutrements: it’s raised more than $100 million in venture capital and crossed the $500 million payments milestone.

What really attracted us to Patreon, though, was the profound depth of its strategy. From every angle we looked at, the startup provided a rich and nuanced case study of how to navigate fast-moving consumer and content producer waters, all the while dodging competition from some of the wealthiest companies in the world. It’s had its moments of brilliance and certainly its share of detractors, but the company is engrossing all the same.

Media - Columnist - Eric - Peckham - EC-1

TechCrunch media columnist Eric Peckham wrote this EC-1. He conducted dozens of hours of interviews with Patreon’s founders, executive leadership team, and investors as well as with creators, media market experts, and consultants. Plus, he investigated datasets provided by Patreon itself, Graphtreon, and Second Measure. Together, those behind-the-scenes sources provided a profound level of access and nuance about Patreon, and Peckham offers this discerning synthesis.

Patreon had no say in the content of this analysis and did not get advanced access to it. Peckham has no financial ties to Patreon or other conflicts of interest to disclose.

Patreon - EC-1

The Patreon EC-1 is comprised...
(Excerpt) Read more at: TechCrunch
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