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The weekend box office numbers are in, and even though the animated sequel The LEGO Movie 2: The Second Part took the top spot, it performed well below expectations.
The LEGO Movie 2 was expected to open with at least $50 million last weekend, but it only ended up with a haul of $34.4 million. That’s roughly half of what The LEGO Movie earned in its opening weekend back in 2014. Is this a case of franchise fatigue for the building brick property? Or did the marketing for the sequel just not appeal to audiences this time around?
Variety - Box - Office - Mojo - Word
Variety and Box Office Mojo have word on the disappointing numbers for the LEGO Movie 2 box office. They point out that one possible reason for the film’s downfall is the audience demographics are skewing a bit younger this time. For the original LEGO Movie, only 41% of the audience was under 18. Meanwhile, The LEGO Movie 2 had an audience where 47% was under 18. That means this might have appealed more to kids this time around and the grown-ups in charge may have decided to sit out until it hits home video.
At least The LEGO Movie 2 wasn’t the lowest performer of the franchise. That was The LEGO Ninjago Movie back in 2017 with a $20 million opening weekend. That movie in particular might be one of the reasons audiences didn’t turn out in bigger numbers. People may just be tired of the meta LEGO movie style and didn’t see the sequel as necessary big screen viewing.
Shame - LEGO - Movie - Par - Movie
Honestly, that’s a real shame, because I think The LEGO Movie 2 is nearly on par with the original movie as far as quality is concerned. It tells a heartfelt story about siblings and growing up through the animated LEGO world, and it does so with...
(Excerpt) Read more at: /Film
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