Assessing the Effectiveness of Your Church’s Website

Orange Leaders | 2/12/2019 | Tom Pounder
ziggy1023 (Posted by) Level 3
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A church website is one of the most important communication tools your church has to reach the community. Why is that? Because more and more people first go to a church’s website to find out more about the church before they ever walk through the door of your building.

Despite its overall importance, a church’s website can often be considered an after thought or lower in priority over other missions of the church. But, if you want to reach as many people in your community for Christ as possible, your church needs to have a fresh and current website. Even beyond communicating the right information, it needs to properly reflect what a Sunday morning experience and your church is about.

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So how do you do that? How do you make sure you have the right, most current pieces of information up on your site? Here are a few things you can do.

For starters, you need to make sure your information is up-to-date. This may seem odd to include, but not all church websites have the most accurate, up-to-date information about the church on it. Is your address correct? Are your service times correct? Is the phone number and contact info correct? Do you have current events listed and easy to find? All of these simple pieces of information need to be accurate so a visitor can find them and then, if they choose to come to your church, come at the right time at the right location.

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In addition to having all the current information updated, make sure people can visually experience what a Sunday looks like. For instance, have video of what a Sunday morning looks like or one of the latest sermons from the lead or...
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