Hulu’s Craig Erwich: Streaming Service Is ‘Very Important Strategic Asset’ to Disney, Owners

Variety | 2/11/2019 | Elaine Low
Click For Photo: https://pmcvariety.files.wordpress.com/2019/02/craig-erwich.jpg?w=700&h=393&crop=1

Hulu’s senior vice president of originals Craig Erwich says that the streaming service will “continue to be an important player” as Disney absorbs 21st Century Fox’s entertainment properties, and said its release of its Fyre Festival documentary ahead of Netflix’s version “wasn’t meant as a dig.”

“Hulu is a very important strategic asset for our owners,” said Erwich at the Television Critics Assn. press tour on Monday, highlighting the streaming service’s 48% year-over-year subscriber growth in 2018 to 25 million. “You don’t get that kind of growth without the support of our ownership.”

Service - Choices - Consumers - Part - Strategy

He said the service would remain focused on bringing choices to its consumers and doesn’t anticipate that that part of its strategy will change as a result of the Disney-Fox merger. After the close of the acquisition, Disney will have a 60% majority stake in Hulu; Comcast owns 30% and AT&T owns 10% through WarnerMedia.

Erwich fielded several questions about its metrics, no doubt because Netflix’s metrics have been brought up routinely and sometimes critiqued at the TCA press tour. He would only say that Hulu watches the “tonal engagement” of its viewers rather than any one particular metric.

Number - Success

“We don’t have one metric or one number that indicates success,” he said.

In the way of numbers, Erwich did tout that Hulu’s “Fyre Fraud” documentary has been the No. 1 film on Hulu since...
(Excerpt) Read more at: Variety
Wake Up To Breaking News!
Sign In or Register to comment.

Welcome to Long Room!

Where The World Finds Its News!