How WIRED Covered Facebook These Past 15 Years

WIRED | 2/9/2019 | Caitlin Kelly
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When WIRED introduced Facebook to its online readers in 2004, four months after Mark Zuckerberg launched the site with a few friends out of his Harvard dorm room, the first order of business was explaining the poke. “On Thefacebook, poking is a way of saying ‘hi’ to would-be contacts, a method to strike up a conversation without adding the person as a friend,” went the post. “And there's quite a bit of poking going on.” From there, the story went on to describe the latest social network sweeping college campuses. All 34 of them.

If one phrase is going to be repeated ad nauseum around the 15th anniversary of Facebook’s creation, it’s that a lot has changed. The company has expanded from an exclusive platform for American college students to one of the biggest, most powerful communication and advertising companies in the world—a one-stop shop for sharing photos, consuming news, messaging friends, buying and selling goods–and, in some countries, essentially the internet itself. It employs tens of thousands of people, has more than 2 billion users, and makes even more billions of dollars.

Outset - Facebook - Force - Zuckerberg - Meetings

It certainly wasn’t clear from the outset that Facebook would become the force it is today—even if Zuckerberg did end weekly meetings chanting “Domination.” Facebook was just one dainty wildflower in a vast garden of social networks, and every day it seemed like a new one popped up. Tribes, Flickr, Orkut, Bebo. None of them were making money. They didn’t seem to have that much staying power, either. had come and gone; Friendster was already giving way to MySpace.

In fact, it was only after News Corp acquired MySpace in 2006 that Facebook had its first mention in the IRL printed pages of WIRED magazine. In contrast to cool teen hangout MySpace—which News Corp hoped to mine for insights...
(Excerpt) Read more at: WIRED
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