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Tony Haile, who previously led analytics company Chartbeat, is trying to rethink the business model for news at his new startup Scroll. Now he’s adding aggregation and curation to the mix with the acquisition of Nuzzel.
Scroll is still an invite-only product, but Haile explained the idea succinctly: “We deliver this amazing, clean, ad-free experience, and we do it for a low monthly price.”
Words - Scroll - Partner - Sites - USA
In other words, after you subscribe and download Scroll, anytime you load up one of its partner sites (including USA Today, BuzzFeed and Vox), you should get an ad-free experience, which should work regardless of whether you’re accessing the site directly from your desktop or mobile browser, or from social media. In exchange, the publishers share the subscription revenue.
Nuzzel, meanwhile, was founded by Jonathan Abrams (who previously founded Friendster), and its core product allows you to see the stories that are most-shared by the people you follow on social media.
Haile - Nuzzel - Scroll - Models - News
Haile said that by acquiring Nuzzel, Scroll can also start experimenting with different models for news curation — which is particularly important because if “we have just two algorithms determining who gets traffic and who doesn’t, then that’s not a healthy web ecosystem.”
“It’s really hard to [build] a scalable business as an amazing curation service,” he added. With Nuzzel, he hopes to “start finding ways...
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