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As if Dixons Carphone didn't have bigger fish to fry, the UK's ads watchdog has given the company a stern talking to over a misleading promotion for an exceedingly pricey Samsung fridge.
The Advertising Standards Agency (ASA) said that at the start of June, the website for Dixons' consumer electronics tentacle, Currys PC World, advertised an "American-Style Smart Fridge Freezer" with a "10 per cent off marked price" sign next to a stated price of £2,999.99.
Product - Page - June - Difference - Cent
The same product page was then seen again on 8 June but with one major difference – the 10 per cent discount was applied to a £3,299.99 price tag. A week later the desktop version of the site showed a further change. This time, buyers were urged to use a "discount code" of "SAMSUNG10" at the site's checkout or in store to get "10 per cent off the marked price on this product".
A customer complained to the authority that the £2,999.99 figure next to the product image suggested this was before any discount had been applied, and claimed the ad was "misleading".
Dixons - ASA - Cent - Price - Cut
Dixons told the ASA that the 10 per cent price cut on the £2,999.99 offer applied only on the first day of the sale. By day two,...
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