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A new kind of 'super protein' startup launched on Monday with backing from Silicon Valley VC firm 1955 Capital and the venture arms of two global food companies.
The raw materials for its approach came from research done deep inside Yellowstone's volcanic hot springs, where organisms must adapt to a barren environment.
Startup - Bioproducts - Claims - Quantities - Product
The startup, called Sustainable Bioproducts, claims it can brew up high quantities of its product while having a minimal impact on the environment.
Protein is what's for dinner, but only if the world's biggest food companies can keep up.
Rise - Appetites - Everything - Meat - Beans
The rise in global appetites for everything from meat to beans and peas is creating what experts call a "perfect storm" for environmental concern, as farmers must increasingly crank out more food with less land and water.
A new startup has one possible solution. Called Sustainable Bioproducts, the company sources protein from ingredients found deep inside an unlikely source: the searing volcanic hot springs in Yellowstone National Park. To make the product, the company brews it up using a process similar to that used to make beer.
CEO - Thomas - Jonas - Business - Insider
What comes out, CEO Thomas Jonas told Business Insider, is a neutral-tasting, naturally high-protein substance that can either be mixed into yogurt for an alternative to the Greek variety or shaped into patties for the next plant-based burger. Plus, the startup's product is naturally rich in some of the same key amino acids that the body needs to function. Often found in animal products like eggs, these protein building blocks are especially tough to procure from a vegan or vegetarian diet.
"What we have here is a super protein," Jonas said. "And it comes from one of the most pristine wild places on the planet."
Monday - Startup - Funds - Silicon - Venture
On Monday, the startup launched publicly with $33 million in funds from Silicon Valley-based venture firm 1955 Capital and the venture arms of two leading...
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