Microsoft's Super Bowl 2019 ad shows that when we play Xbox together, everyone wins

CNET | 2/3/2019 | Erin Carson
shuadah (Posted by) Level 3
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A young boy named Owen games with his friends.

Microsoft on Thursday released an extended version of its Super Bowl 2019 ad titled "We All Win," which highlights the Xbox Adaptive Controller.

Ad - Microsoft - Kids - Gaming - Experiences

In the ad, Microsoft focuses on kids talking about their gaming experiences. Regular gaming controllers aren't always built in a way they can use effectively.

"I never thought it was unfair," one young gamer says in the ad. "I just thought, 'Hey, this is the way it is and it's not going to change.'"

Microsoft - Corporate - Vice - President - Brand

Microsoft Corporate Vice President of Brand, Advertising and Research Kathleen Hall said in a statement that "the Xbox Adaptive Controller helps...
(Excerpt) Read more at: CNET
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