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The Kid Who Would Be King is having a royally bad time at the box office. Joe Cornish‘s family-friendly follow-up to his 2011 breakout hit Attack the Block is gearing up to be one of the year’s first big-budget flops after the $60 million movie debuted last weekend to a disastrous $7 million at 3,521 theaters.
Only a month into 2019, The Kid Who Would Be King marks the lowest launch for a wide-release from a major studio this year. According to Variety, rival studios estimate that the fantasy-adventure could lose around $50 million, taking marketing and production costs into account.
Hit - Anticipation - Feature - Hit - Attack
That’s a big hit to Cornish, on whom anticipation was riding high for his second feature after the critically acclaimed sci-fi hit Attack the Block. But the long wait between his first film and his follow-up may have muted excitement for the director, and the film’s difficulty marketing toward families may have hurt the film. Variety notes that marketing for a family movie tends to be pricier for an average film as well, because studios have to pitch to both children and parents. And it’s still in question whether that advertising succeeded —...
(Excerpt) Read more at: /Film
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