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“The Kid Who Would Be King” isn’t exactly ruling over the box office.
Fox’s family friendly adventure is looking like one of the year’s first big-budget flops after the $60 million movie debuted last weekend with a disastrous $7 million from 3,521 theaters. It’s only January, but “The Kid Who Would Be King” also marks the lowest launch for a wide-release from a major studio in 2019.
Executives - Studios - Kid - Who - King
Executives at rival studios estimate “The Kid Who Would Be King” could lose around $50 million after taking marketing and production costs into account. Marketing for a family movie tends to be pricer than the average film because studios have to pitch the movie to both kids and their parents. All that advertising can certainly add up.
Other insiders caution that number doesn’t account for home entertainment sales, television licensing pacts, and other ancillary revenues. Those could reduce losses.
Joe - Cornish - Adventures - Tintin - Marvel
Joe Cornish, best-known for writing “The Adventures of Tintin” and Marvel’s “Ant-Man,” directed the fantasy film. It also began its overseas rollout last weekend, earning a paltry $1.9 million for a global start of $10.45 million. Insiders at Fox disputed the $50 million number and remain hopeful that international numbers, especially in the United Kingdom where it has yet to open, will help recoup ticket sales. The film was made in part for the potential of a strong appeal in Europe.
“The Kid Who Would Be King” is the latest adaptation of King Arthur to misfire at the box office. This iteration follows a young boy who discovers the medieval leader’s legendary sword Excalibur and uses it to save the world from attack. It holds surprisingly strong reviews for a movie that saw such low ticket sales, but critical reception rarely sways the target audience for a PG film.
Movie - Benefit - Stars
The fantasy movie doesn’t have the benefit of big stars who...
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